Terms of use

Effective from 2 October 2026

These terms apply to the Malholly workspace and to the website at malholly.com. By signing in to the workspace or approving the connection of an advertising account, you agree to them.

1. About us

Malholly is operated by Mal & Holly Limited, a company registered in England and Wales under number 15140057, registered office 128 City Road, London, EC1V 2NX. In these terms, "we" and "us" mean that company, and "Malholly" means the workspace.

2. Who can use Malholly

Malholly is not available to the public. Access is given by invitation to members of our team and to people who are responsible for an advertising account that our team works on. You must be at least 18 years old and able to act on behalf of the advertising account you connect.

3. Your account

• Each person has their own sign-in. Do not share it.
• Keep two-step verification switched on.
• Tell us straight away at support@malholly.com if you think someone else has had access to your account.

4. Connecting an advertising account

An advertising account is connected when the person responsible for it approves the requested permissions on TikTok. By approving, you confirm that you have the authority to do so. You can withdraw the approval on TikTok at any time. When you do, Malholly stops acting on that account immediately and deletes its records as set out on the data removal page.

5. What Malholly does in a connected account

Malholly reads the account's campaigns, ad groups, ads and performance reports. At the times set in the calendar, it enables or pauses those items. When a team member confirms it, Malholly removes items that are no longer needed.

6. Acceptable use

You must not:

• connect an advertising account you are not authorised to manage;
• use Malholly to break the law or TikTok's advertising policies;
• try to get access to data belonging to an account you have not been given;
• copy, extract or resell data from Malholly;
• interfere with the workspace, test its security without our written agreement, or place unreasonable load on it.

7. TikTok's terms

Your use of TikTok and of advertising on TikTok is governed by TikTok's own terms and policies. Malholly works through the TikTok Marketing API and depends on it. If TikTok changes or withdraws part of the API, the matching function in Malholly may change or stop.

8. Availability

We aim to keep Malholly running at all times, but we do not guarantee it. Scheduled actions can be delayed or missed if TikTok's service or ours is unavailable. Malholly shows the result of every scheduled action so that a missed one can be seen and carried out by hand.

9. Ownership

We own the Malholly software and this website. The advertising accounts, campaigns and their data remain the property of whoever owns them, and connecting an account gives us no rights over it beyond the permissions approved on TikTok.

10. Our liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law. Subject to that, we are not liable for loss of profit, loss of revenue, wasted advertising spend or indirect loss arising from the use of Malholly, and our total liability in any 12-month period is limited to £250.

11. Ending access

You can stop using Malholly at any time by withdrawing the connection on TikTok or by asking us to close your sign-in. We may suspend or end access if these terms are broken, if TikTok requires it, or if we stop operating Malholly. Where we can, we will give notice by email first.

12. Changes to these terms

We may update these terms. The date at the top shows when the current version took effect. If a change is significant, we will email the people it affects at least 14 days before it applies.

13. Law and courts

These terms are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute connected with them.

14. Contact

Questions about these terms go to support@malholly.com. We reply within 2 working days.